Why You Need a Bilingual Answering Service

Companies have been striving for years to automate everything they can get away with, and customer service has not been the exception. What started more than a decade ago with very basic IVR’s (Interactive Voice Response) in call centers, later evolved into automated speech solutions all the way into the bots we interact with today, whether chatbots or robocalls, they are embedded into the modern business world. 

You have probably interacted with at least one form of artificial intelligence today, and you have also felt enormous frustration with more than a few of those bots who don’t seem to understand exactly what you need (remember those old airline IVR’s that never seemed to understand what your reservation number was?)

And if the phrase: “I wish I could talk to a real person, everything would be so much easier!”, has ever popped into your mind when dealing with bots, then you know about the importance of the human touch when contacting a business. 

So for your own business you will surely want your customers to get a real, live person each time they call your number, and that is why you might already have a call answering service in place. That’s very cool! But how about going the extra mile and getting rid of one of the oldest bots in the business: the bot that redirects calls in Spanish.

To achieve this you will definitely need to enlist the help of a bilingual answering service that communicates to all of your customers that their business is very important to you, no matter if they prefer to talk in English or Spanish. A bilingual virtual receptionist that is proficient in Spanish will take your customer service to the next level right from the first contact, helping your business establish solid relationships with all your clients, which in turn will help your company thrive.

About Andrés Sanjose

Andrés Sanjose is a writer and editor based in Guatemala. He previously lived in Berlin for 10 years where he witnessed the birth and amazing evolution of the Virtual Office phenomenon, while working as a freelancer in the german capital. He is very interested in what the future holds for this exciting industry and loves to write about it.