Using A Virtual Office to Help With New Business Goals

It’s a new year – the perfect time to draw the line and set some new goals and resolutions for the benchmarking of your progress and success. Truth be told, any time is the best time to embark on some productive measures and planning for your new successes. It’s just that the turning of the page of the New Year calendar offers a particularly poignant starting point. It then becomes a race to see if perseverance and fire will trump ‘goal’ apathy and procrastination. Good luck with that one!

Perhaps one of the greatest business and social evolutions of the past few decades is the advent of accessible, affordable entrepreneurialism. This evolution has provided a way for the little guy to get into business, with big dreams, and have a decent shot at competing with the big guy. No longer are the cards so thoroughly stacked against the relatively low budgeted freelancer, thanks to two major factors: IT advancements and gadgetry coupled with suitable, affordable, newfangled workplace and work-way options that offer practically all the required physical and personnel support to make the pursuit of a dream business, and uber-success, tangible.

Leading the charge in that second main ingredient to personal, new business goal success are the economically feasible right-sized spaces and ways to work that also lend legitimacy-points to a business, which its prospects and clients can soak up, and which are superb networking and proving grounds for biz launches – Yes, it’s the variety of dynamic Virtual Office Plans and providers being offered today.

To succeed with your new business goals, you need to have the right place, with the right feel, level of support, capabilities – and perhaps more importantly, the right price tag so that you don’t break the bank through misapplied ‘dreamer’ enthusiasm; or overcommit, especially financially, and risk going bust before giving your dream business enough time to take root. There’s no reason, in this day and age, for start-ups to budget for a big, prestigious, full-time office that they’ll only use spottily in today’s nomadic, work-anytime/anywhere work universe, when there are much more savvy ways for a budding entrepreneurs to spend their ‘early’ money wisely. Legitimacy-promoting, fully-enclosed, leased office space is no longer the absolute first-step required of start-ups, as was the case in the last Millennium.

That’s why Virtual Officing makes so much sense. It’s a way to keep expenses low, and commitments in check at a time when an inspired, small business dreamer can use all the breathing room he or she can get. The flexibility of the various Virtual Office programs out there gives great comfort to, and makes a heckuva lot of sense for, today’s enterprising newbies, since it takes the stress of over-commitment off the table with their flexible terms through relative rock-bottom spending on what is traditionally the #2 expenditure (after #1, salaries). While the business gets in gear, hopefully momentum and success will sprout.

Virtual Offices are the perfect bet-hedger for the new breed of business winners … a perfectly reasonable and prudent way to accommodate business goals. And if you think Virtual Officing has experienced some outstanding growth in the past decade, as Al Jolson used to say, “You ain’t seen nothing yet!” As more and more individuals shed their central/HQ, full-time office must-ness; and corporations continue to downsize and outsource various functions of their organizations to freelancers, there’ll be an acceleration of the need for Virtual Offices to satisfy the on-the-go small business dreamers who value flexible, affordable workplace and work-way options in even greater proportions than we’ve seen to date.

Virtual Office demand is still spiking since they are simply one of the smartest ways, and ideal homes, to support new business goals. It is a fabulous New Year’s Resolution launching pad for the motivated solo-preneur if there ever was one!

About Ray Lindenberg

Ray Lindenberg is President of WANY - The Workspace Association of New York, and IN-Cert - The International Cooperative of A+ Certified Workspaces; and is the Chief Consultant & Innovation Officer at the Winning Workspaces Hospitality Group.